Final Project I Milestone

As the second step toward the completion of Final Project I, you will develop a short paper that analyzes the confluence (coming together) of the personal and professional identity online. This milestone assignment will directly contribute to the successful completion of Final Project I, the brand identity paper. Your instructor will provide you with feedback so that any needed revisions can be incorporated into your final paper, which will be due in Module Six.

Prompt: In this paper, you will build upon the research you conducted in the Module Three journal assignment on "best practices" for online branding. You will select at least two high-profile examples where personal and professional identities and brands have come into

conflict in online media.

Your paper should include:

A discussion of the concept of an "authentic self" online and its relationship to professional identities, supported with research-based principles for each of the examples identified in the Module Three journal assignment

A discussion of the ethical implications of the conflict that occurred in each example

An explanation of whether or not you believe professional standards were adhered to in each situation

A recommendation for improvements on how the individual(s) involved in each situation could have handled the conflict between their personal and professional identities more effectively

Guidelines for Submission: Your paper should be 3-5 pages in length, double-spaced, have one-inch margins, and use 12-point Times New Roman font and appropriate formatting for citations.