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Essay: Media Analysis

Directions: For this essay, you are to analyze the persuasive strategies used in an advertisement of your choice. In your paper, youwill analyze a media text and describe the media text, determine the image that it is trying to create, the various persuasive strategies used, their intended audience, and their impact on their audience. Your resource can be a digital or print advertisement (or series of ads), or another form of media text. You are required to find two primary sources about your topic (e.g. advertisements, the company's website, a product), and utilize at least two secondary sources about your topic.

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