Discussion
Sales Promotion Strategies discussion & reply to Edward and Quentins discussion!!
What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing). Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.
REPLY TO QUENTION-
The three sales promotion strategies are the push, pull, and combo of the two methods. The push strategy includes the process of sale promotions pushing the product to the proper channel to the final consumer. In essence, they take the products to the customer. The pull strategy causes the sales promotions to pull the product to the consumer through the proper distribution channel. In other words, the customer comes to the retailer/manufacturer. The combination is the use of both of these tactics (Ogden & Ogden, 2014). All three of these strategies are used to generate sales just with a different approach.
Product for Push strategy: The value menu or "Dollar menu" offered by fast food chains.
Product for Pull strategy: Chik-Fila recently re-opened in my neighborhood and I received a coupon card for free items for the next three months.
Product for Combo: Fragrances lines whereas the manufacturer will offer incentives for sales. The reseller then sends out coupons/texts with discount percentages off of those products.
Strategies for different types of selling:
Trade selling: Push tactic, as it pushes the product to the customer via trade shows, showrooms, or point of sale displays. There is a sufficient supply to send to retailers.
Retail selling: Combination tactic as the manufacturer and the retailer use both to push new products. Advertisements pull the consumers while the manufacturers push their products to the consumer.
Telemarketing selling: I would say the use of both, but I believe the "pull" strategy is the best. It allows the company to create incentives to get the customer into the store and it takes unwanted pressure off the customer.
E-marketing: Combination tactic with the use of the website to pull the customers to see what they company is about. Social media really aids here as it creates awareness about the product and gets other talking about it.
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more [Electronic version].