Directions:  Be sure to use correct English spelling and grammar.  Sources must be cited in APA format.  Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements.

Using what you learned in Lessons 1 and 2 as well as in this lesson, write a well-developed Process Analysis essay on

4  Analyze a marketing strategy

Your essay, which must demonstrate your understanding of the process analysis essay, will be graded using the following scale:

Essay clearly demonstrates the concept of process analysis                    

Clear thesis statement/purpose for essay                                                   

Paragraph development (includes thesis support, topic sentences,

and paragraph unity and coherence)                                                     

Organization of essay (including transitions)                                            

Use of language (includes grammar and punctuation).You may use outside sources if you document them using APA format, or you may write this essay based entirely on your knowledge/experience.