In the animal food products business, food-product needs of owners of companion animals pets (e.g., dogs and cats) differ from the needs for food and health-related products of those owning production animals (e.g., livestock). Which of the following aspects of managing customer relationships does this choice refer to?
a. Who: Determining the Customers to Serve
b. How: Determining Core Competencies Necessary to satisfy Customer Needs
c. When: Determining When to Satisfy Customer Needs
d. What: Determining Which Customer Needs to Satisfy