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CRAFTING MESSAGES FOR ELECTRONIC MEDIA

1. What are three guidelines for asking a series of questions in a routine request?

2. Should you use the direct or indirect approach for most routine messages? Why?

3. If a message contains both positive and negative information, what is the best way to present the negative information?

4. How can you avoid sounding insincere when writing a goodwill message?

5. What are eight tips for writing procedures?

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