Case- Selling Medical Ultrasound Technology in Asia by Linda Trevino and Alessandro Gubbini

Case Questions

Consider Pat's concerns as described in this case and prepare a memorandum that addresses the concerns described below. Your memo should be completed in narrative form (you may use headings if you choose to do so for organizational purposes, but do not list your responses in bullet form).

Identify all of the potential ethical issues you see (if any). Describe and analyze the implications of each issue, including who or what may be affected by the company's response. In identifying issues and addressing their implications, your discussion should be as comprehensive as possible-you should consider any economic, social, or ecological implications, as well as the potential impact at least two cultural differences you can identify.

Additionally, your analysis should thoroughly identify and discuss at least two potential courses of action that the company could take with respect to each issue you have discussed. Clearly demonstrate your reasoning process-identify and explain any ethical principles or arguments you are relying on; do not simply state unsupported conclusions.

If you choose to apply any approaches to ethical reasoning that you learned about in this course, clearly state what they are and how you are applying them to this case. Of the possible solutions you identified, which would you recommend that the company adopt as a resolution? Again, fully explain and justify your recommendations. Finally, explain how you would implement each solution you have
recommended.