(Answered) Case - terracog global positioning systems conflict and

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Case - TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

Develop Key Themes and Messages Presentation

Emma Richardson has decided to move forward with Project Aerial. The product will be marketed at $475 retail. You have been tasked to develop key themes and messages for communicating this decision. Your stakeholder analysis has identified 3 key groups that need to be communicated with:

1. TerraCog Management

2. TerraCog Sales representatives

3. The retailers

Create the communication goal and supporting objectives and the high level themes and the supporting messages for those themes for each group.

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