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BUSINESS FOCUS

Increase of LinkedIn           B2B                           B2C                           Total

Yes                                       912                            920                           1,832

No                                        272                            783                           1,055

Total                                   1, 184                       1,703                          2,887

  1. Suppose you know the marketer is a B2B marketer, what is the probability that he or she plans to increase the use of LinkedIn?
  2. Suppose you know that the marketer is a B2C marketer. What is the probability that he or she plans to increase use of LinkedIn?
  3. Are the two events, increase use of LinkedIn and business focus, independent? Explain

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