Blog: Analyzing the Nuts About Southwest Blog (Obj. 4)

When you browse the Southwest Airlines blog, you will find the following terms of use:

We want to build a personal relationship between our Team and you, and we need your participation. Everyone is encouraged to join in, and you don't need to register to read, watch, or comment. However, if you would like to share photos or videos or rate a post, among other things, you will need to complete a profile.

This is the point where we insert the "fine print" and discuss the guidelines for posting. Nuts About Southwest is a moderated site because we want to ensure that everyone stays on topic-or at least pretty close to it. We would LUV for you to post your thoughts, comments, suggestions, and questions, but when you post, make sure that they are of general interest to most readers. Of course, profanity, racial and ethnic slurs, and rude behavior like disparaging personal remarks won't be tolerated nor published.

Even though Nuts About Southwest is moderated, we pledge to present opposing viewpoints as we have done since our blog first went "live" several years ago, and we will strive to keep posts interesting, diverse, and multi-sided. Our Team wants to engage in a conversation with you, but not every post will receive a response from us.

Your Task. Visit the Southwest.com blog at www.blogsouthwest. com/about. Click About and read the entire User Guide. In class, discuss the tone of the guidelines. How are they presented? Who is authoring the blog, and what is its purpose? What assumptions can you make about the company culture when you read the guidelines and the blog entries? If your instructor directs, write a clear, direct memo or an e-mail message reporting your observations.