Assignment

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization's IMC.

The paper

• Must be 2 to 3 double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.

• Must include a separate title page with the following:

• Must use at least two scholarly sources in addition to the course text.

• Must document all sources in APA style as outlined in the Ashford Writing Center.

• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.