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Assignment: The Wal-Mart Effect

1. Who is Jon Fleck and what is "Makin Bacon"?

2. What is it about Jon Fleck's relationship with Wal-Mart that allows him to be successful?

3. List and briefly describe three of Wal-Mart's "partners" or supply companies.

4. How would you describe the relationship between the suppliers mentioned and Wal-Mart?

5. What are pallets and what did Wal-Mart like about them?

6. What is the main idea? Please explain in detail.

7. Chapter four starts out with a story about the gallon jar of pickles. What point is the author trying to illustrate with the price of these pickles at Wal-Mart?

8. List three companies that have felt the Wal-Mart "squeeze". Briefly explain what happened to these companies.

9. What point is the author trying to make in the first part of Chapter four?

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