Assignment: Practitioner Interview

For this assignment, you will find and interview someone who works in some area of marketing, advertising, or public relations. Your interview should be a short 20-minute discussion about what your interviewee thinks about working in their field, what the challenges and benefits are, and what advice she or he would give for someone getting involved in the advertising industry.

You will then write a short 2-page double-spaced response on your interview, listing the questions you asked, and summarizing what your interviewee said. You should include quotes for each question on your assignment. You will be graded on the quality of the questions you asked and responses you gleaned from your interviews. You will also need to list the person you interviewed and her/his job title and company.