Assignment: Medical Marketing and Final Project

Unit outcomes practiced in this Assignment:

• Describe effective external marketing for a medical office.
• Discuss various methods of medical marketing and marketing to target populations.

Course outcome(s) practiced in this Assignment:

Classify the administrative role the medical office manager holds in the medical office setting.

Instructions:

The final Assignment for this course has two parts.

Part I: Policy Manual

You will design, develop, and complete an effective Policy and Procedure Manual based on the information you have learned throughout this course. For your Assignment, you will need to turn in a completed policy manual; continue from where you left off in Unit 6. As a review, you should already have the first four sections of your manual completed. Now, complete your manual by adding all of the pertinent information for numbers 5-8, as listed below.

The first four sections need to include the following (the back of your book has examples):

1. A mission statement (At least three sentences)

2. About the practice: Name of office and doctor(s), any specialty they practice, location, office hours, list of holidays office is closed

3. Employee benefits (add descriptions for each one): Vacation, sick leave, medical, dental, retirement, bereavement, FMLA

4. Employee conduct and discipline (add descriptions for each one)

For the completed manual due in Unit 9, you will be adding the remaining sections:

5. Confidentiality (complete the description in final manual)

6. Training period (complete the description in final manual)

7. Salary and when paid: Monthly, bi-weekly (complete the description in final manual)

8. Signed employee acknowledgement page.

Part 2: Marketing flyer

In a Word document, create a flyer you can use to market your office. Include the name of your office, type of services you offer, office hours, and a creative slogan. You may be as creative as you would like with fonts, colors, styles, and clipart. Additionally, in the same Word document, describe why you feel the flyer you created is an effective piece of marketing for your office. Explain your design and slogan, and use references where appropriate to support your choices. This should be around 100-200 words.