Assignment Brief

As part of the formal assessment for the HNC/D programme you are required to submit an assignment for each module. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

After completing the Business Strategy module you should be able to:

LO1 Understand the process of strategic planning LO2 Formulate a new strategy

LO3 Understand approaches to strategy evaluation LO4 Understand how to implement a chosen strategy

Assignment Tasks

Based on your understanding of business strategy from the completion of this module, from reading the article, and any of your own research that you have done into the Adidas organisation you are required to respond to the following tasks:

Task 1:

a) Assess and analyse how ‘Mission', ‘Vision', ‘Objectives', ‘Goals' and ‘Core Competencies', and other factors such as strategic planning systems, have to be considered when formulating strategic plans. You should provide examples of each of these strategic terms from Adidas in your analysis.

b) Evaluate the effectiveness of two different strategic planning techniques for Adidas when developing its strategic plans.

Task 2:

a) Conduct an environmental and organisational audit for Adidas. You should analyse the strategic position of the business and also assess the significance of executing stakeholder analysis when formulating a new strategy.

Task 3:

a) Analyse the appropriateness of alternative strategies (e.g. Market entry, limited growth, retrenchment etc) for Adidas and using the results of your analysis suggest an appropriate future strategy for the Adidas organisation taking care to justify the choice of strategy

Task 4:

Imagine that you are now part of the senior management team of Adidas and that you have to implement the recommended business strategy from Task 3.

a) Assess and analyse the roles and responsibilities of personnel who are charged with strategy implementation and also estimate resource requirements e.g. HR, time, finance, materials that would be required to implement the future strategy.

b) Identify TWO appropriate SMART targets that could be used in the implementation process and evaluate why such SMART targets are important to the achievement of the strategy?