Analyze the role that customer service plays and determine the service management skills at Zappos. Evaluate the different way(s) that Zappos creates a superior customer service

Choose at least two OM activities in Exhibit 1.1 from Chapter 1 of the text. Evaluate how each of the activities impacts the management of goods and services that Zappos provides. Include one to two examples from each activity to support your position.

Choose an example of a global value chain and an example of domestic value chain. Compare and contrast the key challenges that the managers would face. Then, propose the ways to confront these challenges.

Utilizing the Exhibit 2.4 from Chapter 2 of the text, evaluate how each value chain you chose from Part 1 of this discussion can be described from a pre- and post-production service perspective. Provide at least two examples for each perspective.

Choose two models of organizational performance and compare and contrast them by evaluating their differences and similarities.

From the first e-Activity, suggest ways performance measurements might be used by a company or an organization to evaluate its customer satisfaction.

From the second e-Activity, provide at least two examples of quality indicators that the company may opt to measure and defend its cause-and-effect linkage between the key measures of performance.