Ask Question, Ask an Expert


Ask Humanities Expert

Your written assignment will be a study of the dynamics of commercial imagery.  There are many strategies that are used within commercial imagery to draw the viewer into a dynamic engagement with the advertisement.  For ex, in our first class session we examine an ad for Mercedes in which numerous visual devices engage the eye and mind of the viewer, but we get only an obscure glimpse of the product itself.  The story line and cast of characters takes centre stage.  The composition is also very carefully controlled, in order to drive the message home most effectively.

Your task is to find THREE exs of magazine ads that you find intriguing. Your search should be confined to magazine ads.  Choose your exs carefully.  Cast a wide net as you get started, then refine your selections down to the three which are most interesting, complex and effective. You will then discuss each of them according to the following:

1) Composition and Design

Analyze the compositional aspects of the ad, including such elements as colour, light, form, balance, contrast, emphasis and rhythm. How do these contribute to the story, and to the overall message of the advertisement?

2) Narrative

Assess the extent to which the ad “tells a story.” Pay particular attention to what moment(s) in the story are shown, where the story is set, and how this setting contributes to the story. What role does the product being advertised play in the story?

You should analyze and evaluate the effectiveness of each ad carefully. Do the composition and narrative come together to create a compelling and convincing advertisement?  Don’t be afraid to give your own thoughtful speculations on why the designers made certain decisions.

Caution: Try to avoid subjective responses such as “I don’t like this ad.”  You should not go into detailed discussion of why a product or service is a good idea or how much you enjoy using it.  You must not discuss the viability or success of any product or marketing campaign in any way that is not directly relevant to the imagery used.  Remember, this is an art assignment, not a marketing assignment!

You may draw upon ideas in your course readings, class notes, books, articles etc. where appropriate.  If you refer to an idea from one of our class sessions, you do not need to include a footnote.  Nor is any research required.  The main point is to really look at your exs, to choose them carefully, and to discuss your ideas in a clear, methodical and organized way. Please don’t hesitate to be in frequent contact with me by e-mail as your work progresses.

Please follow these criteria: 

• 5-6 pages text, approx. 300 words per page,
• double-spaced, 12-point “Arial” or “Times” font families.
• Please include a title page and a single staple in the upper left corner – no binders or duo-tangs please.  Staple original illustrations or scans of your exs to the end of your essay

Humanities, Academics

  • Category:- Humanities
  • Reference No.:- M9487

Have any Question? 

Related Questions in Humanities

Why is the establishment of theoretical foundations

Why is the establishment of theoretical foundations important for data mining? Name and describe the main theoretical foundations that have been proposed for data mining. Comment on how they each satisfy (or fail to sati ...

Attending live seminars is important to your academic

Attending live Seminars is important to your academic success, and attendance is highly recommended. The Seminar allows you to review the important concepts presented in each unit, discuss work issues in your lives that ...

Assignment discussion-migration and Assignment : Discussion-Migration and Immigration

Assignment : Discussion-Migration and Immigration Globalization has caused extensive shifts in the mobility of people between countries. Economics, political shifts, and increased opportunities for travel have made migra ...

Obesity in america is considered an epidemic there are many

Obesity in America is considered an epidemic. There are many contributing factors to obesity (both childhood and adult), such as biological, environmental, social, or economic factors. Review the information on obesity o ...

Using a 1-ma 100-omega d arsonval movement design a

Using a 1-mA, 100-Ω d' Arsonval movement, design a multirange voltmeter having scales of 5 V, 50 V, and 500 V. Show the circuit and component values.

Please read carefully the ob in action case study at the

Please read carefully the OB in Action Case Study at the end of Chapter 11: Google's "Three-Thirds" HR Team. • Using Table 11-1, what must be done to turn Google's HR group into a team? • Explain how Google's HR team mem ...

1 extend jpegllenc c and jpeglldec c with an additional

1. Extend jpegll__enc . c and jpegll__dec . c with an additional prediction mode- be creative! Compare the performance of your predictor with the JPEG predictors. 2. Implement the portions of the CALIC algorithm describe ...

1-did you go to university or collegehow did you decide

1- Did you go to university or college?How did you decide what you wanted to study? 2- When did you get married?How old were you?Where did you get marred?What was your wedding like ? 3- What is something funny or embarra ...

Sociology class must be 200 words must cite work if

Sociology class. Must be 200 words must cite work if applicable. Thomas Malthus and neo-Malthusians argue that population growth has negative consequences and needs to be controlled; Marx and Engels argue that capitalism ...

Represent the function fx1 x2 x3 x2x1x2x1x2x3 by the bdd

Represent the function f(x 1 , x 2 , x 3 ) = x 2 +x 1 x 2 +x 1 x 2 x 3 by the BDD and calculate the Boolean differences of the first order by processing nodes in this diagram.

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen