Ask Question, Ask an Expert


Ask Humanities Expert

Your written assignment will be a study of the dynamics of commercial imagery.  There are many strategies that are used within commercial imagery to draw the viewer into a dynamic engagement with the advertisement.  For ex, in our first class session we examine an ad for Mercedes in which numerous visual devices engage the eye and mind of the viewer, but we get only an obscure glimpse of the product itself.  The story line and cast of characters takes centre stage.  The composition is also very carefully controlled, in order to drive the message home most effectively.

Your task is to find THREE exs of magazine ads that you find intriguing. Your search should be confined to magazine ads.  Choose your exs carefully.  Cast a wide net as you get started, then refine your selections down to the three which are most interesting, complex and effective. You will then discuss each of them according to the following:

1) Composition and Design

Analyze the compositional aspects of the ad, including such elements as colour, light, form, balance, contrast, emphasis and rhythm. How do these contribute to the story, and to the overall message of the advertisement?

2) Narrative

Assess the extent to which the ad “tells a story.” Pay particular attention to what moment(s) in the story are shown, where the story is set, and how this setting contributes to the story. What role does the product being advertised play in the story?

You should analyze and evaluate the effectiveness of each ad carefully. Do the composition and narrative come together to create a compelling and convincing advertisement?  Don’t be afraid to give your own thoughtful speculations on why the designers made certain decisions.

Caution: Try to avoid subjective responses such as “I don’t like this ad.”  You should not go into detailed discussion of why a product or service is a good idea or how much you enjoy using it.  You must not discuss the viability or success of any product or marketing campaign in any way that is not directly relevant to the imagery used.  Remember, this is an art assignment, not a marketing assignment!

You may draw upon ideas in your course readings, class notes, books, articles etc. where appropriate.  If you refer to an idea from one of our class sessions, you do not need to include a footnote.  Nor is any research required.  The main point is to really look at your exs, to choose them carefully, and to discuss your ideas in a clear, methodical and organized way. Please don’t hesitate to be in frequent contact with me by e-mail as your work progresses.

Please follow these criteria: 

• 5-6 pages text, approx. 300 words per page,
• double-spaced, 12-point “Arial” or “Times” font families.
• Please include a title page and a single staple in the upper left corner – no binders or duo-tangs please.  Staple original illustrations or scans of your exs to the end of your essay

Humanities, Academics

  • Category:- Humanities
  • Reference No.:- M9487

Have any Question? 

Related Questions in Humanities

The specific heat capacity at constant pressure of steam at

The specific heat capacity at constant pressure of steam at atmospheric pressure is given by If the specific enthalpy of saturated steam at 100°C is 2676 kl/kg, what is the specific enthalpy of superheated steam at the s ...

Situational reactionsread the following three situations

Situational Reactions Read the following three situations. Describe what you would do in EACH situation. Integrate the elements of reasoning and intellectual standards in your writing to show an understanding of the mate ...

Research a local community or state issue of your choice in

Research a local community or state issue of your choice in which advocacy efforts were executed. Write a 1,500- to 2,000-word paper discussing the influence of the social and political environment on advocacy efforts in ...

An electronic flashgun has a 1000-microf capacitor that is

An electronic flashgun has a 1000-µF capacitor that is charged to 100 V. a. How much energy is stored by the capacitor? b. What is the charge on the capacitor? c. When the photographer takes a picture, the flash fires fo ...

Assignment discussion- racism sexism and social

Assignment : Discussion- Racism, Sexism and Social Change During this module, we saw how powerful race and gender are in defining our identities. Despite advances towards equality, racism and sexism continue to exist in ...

Using the impulse invariance criterion design a digital

Using the impulse invariance criterion, design a digital filter to realize a continuoustime filter with transfer function Use a 1% criterion for the choice of T . Show a canonical and a parallel realization of the filter ...

Part a1 describe three 3 ways we can use macroeconomic

Part A 1. Describe three (3) ways we can use macroeconomic analysis, with one (1) original example way. 2. You are running a small yard maintenance business summer. What do you expect to happen to the number of yards you ...

Design a real digital notch filter that rejects 5000-hz

Design a (real) digital notch filter that rejects 5000-Hz content completely and sharply recovers on either side of 5000 Hz to a gain of unity. The highest frequency to be processed is 20 kHz (f max = 20000 Hz). Provide ...

Calculate the heat capacity of the equilibrium mixture of

Calculate the heat capacity of the equilibrium mixture of Prob. 16.7 at the temperature of 2260 K. Problem 16.7 Calculate the degree of ionization of cesium vapor at 10 -6 atm at the two temperatures 2260 K and 2520 K.

Lakewood church is the largest and fastest-growing church

Lakewood Church is the largest and fastest-growing church in America today. The leader of the church is Pastor Joel Osteen. He is one of a new generation of evangelical entrepreneurs/leaders who has transformed his churc ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro