After read the attachment, answer these question:

A. Evaluation of strategic fit with external environment and industry (does the firm's strategy make sense given the external environment?)

B. Evaluation of strategic fit with internal factors (does their strategy make sense given their strengths and weaknesses?)

C. Key strategic issues (synthesis and ranking of critical external and internal issues that affect sustained competitive advantage)

D. Recommendations and Required Actions

1. Critical recommendations and alternatives firm should pursue
2. Rationale for recommendations
3. Choose and prioritize recommendations
4. Analysis of potential resistance and outcomes
5. Implementation plan (timeframe, control and structural issues)

Attachment:- Assignment.rar