Persuasive organizational messages flowing downward: and now we want your blood. Individually or as a group, prepare two messages. Address one the Christine Davis. Explain what your group decided and justify the rationale for your decisions. Address the second message to Colman employees for the signature of Ms Davis. Persuade employees to participate in the program. Remember to anticipate objections to your request. How can these objections be overcome? Should you emphasize benefits to the reader or to the company? What direct and indirect benefits can you name? What is the bests communication channel for the message? How can you make it easy for receivers to respond.