According to the textbook it is necessary to be innovative, Ask an Expert

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According to the textbook, it is necessary to be innovative to remain competitive. Creativity plays a large role in innovation.

If you had unlimited resources what product would you develop or change to make it more viable and more competitive within its given market? How would you do this and why? You must demonstrate a need for the change. Convince the rest of the class that your idea is the most likely to succeed.

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