a) Why has Apple been so successful? What do you attribute its success to?

b) Is there a systematic approach to innovation at Apple? If yes, how would you characterise it? Can it be imitated? If no, why not?

c) Imagine that Apple's management is running your organisation - or the last organisation you have worked for. What would that be like? What would change? What obstacles would be encountered? What would it be like to work there?

See the following reference:
Thomke, S., & Feinberg, B. (2009). Design thinking and innovation at apple. Harvard Busyness School, 1-12.