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9-2 Short Paper: SC Johnson Public Report

Review the SC Johnson Public Report and use the following questions to guide your analysis:

  • What is the marketing advantage of SC Johnson's as described in this document? What does this marketing strategy say about SC Johnson?
  • Discuss SC Johnson's business model as described here. Describe how the different business functions fit into this model and why this important to the sustainable business.
  • How do SC Johnson's business activities differ from community to community and country to country? Why is this an important sustainable ethic?

For additional details, please refer to the Short Paper/Case Study Rubric document in the Assignment Guidelines and Rubrics section of the course.

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