1- Ashbrook, T (host). ( 2015, Jan 30). What American Sniper gets right--and wrong--about war. . On Point: WBUR. Retrieved from http://onpoint.wbur.org/2015/01/30/american-sniper-chris-kyle-box-office-clint-eastwood

One of the possible themes (if one was writing a CA on ASniper) could be the wildly divergent and passionate audience reactions to this film. Here in this hour long (so skim it if you don't have time to listen to the entire show) program, On Point takes calls from people (some who haven't even seen the film) on how 'truthful' the film is--this basis of truth as you can hear is often tied (it seems) to a person's political leanings or opinions about the war the film depicts.

Comment upon one or two observations offered by the critics or callers to this program, particularly if you hear anything NEW or DIFFERENT that makes you re-evaluate your own reactions to the film (if you've seen it).

2- Gross, T. (host). (2015, Feb. 2) .Bradley Cooper: "Sniper' controversy distracts from film's message about vets. Fresh Air: WYYY. retrieved from http://www.npr.org/2015/02/02/383062401/bradley-cooper-sniper-controversy-distracts-from-films-message-about-vets
Comment upon one or two observations made by the lead actor, Cooper, on the success and controversy surrounding American Sniper.

What do you think about his mention that he and the director Eastwood saw the film as part of the Western film genre. Does that ring true (that it could be read as a Western) or not?

Part 1

Paying particular attention to

Customer Relationship Marketing and answer the below listed questions

Answer each question with at least two paragraphs.

1. List and explain at least two corporations that utilize Customer

Relationship Marketing. Explain each CRM process in detail. Do you think CRM is a necessity in today's business field? Yes or No. Explain your answer.

2. What important aspects of Marketing would you employ if you were to start your own business?

What would you employ in the marketing process which would be unique from other corporations? Explain fully.

Part 2

1-Why is IMC (integrated marketing communications ) so important in today's business world? Identify at least two corporations that utilize IMC and how they successfully utilize it.

2-Why are marketing intermediaries vital in the the distribution of goods or services? Explain you answer in detail and give at least two examples of the companies that successful utilize marketing intermediaries.