1. Why is intercultural communication increasingly important, and what must business communicators do to succeed?

2. Why is geographical location virtually irrelevant for many activities and services today?

3. Describe five major characteristics of culture.

4. Briefly, contrast high- and low-context cultures.

5. How is a stereotype different from a prototype?

6. Name techniques for bridging the gap between cultures and achieving intercultural proficiency.

7. When interacting with people who do not use your language, why is it important to learn the words for please, yes, and thank you rather than relying on gestures?

8. What should you assume about the level of proficiency in non- native speakers of English?