(Answered) - provide a brief overview of the product or service-

Academics

- Provide a brief overview of the product or service.

- Discuss your Core Strategy and make sure to connect it to your Mission & Objectives.

- Include a discussion on Product/Service Positioning.

MARKETING CONFERENCE

We need to continue developing this strategic marketing plan so that it comes together in a few more weeks. Successful ventures have their own unique identities and carefully conceived value propositions.

- Discuss your Value Proposition (which should take into consideration the Target Market & Competition).

- Connect this with your Product Positioning and Core Strategy (developed earlier).

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