You are the owner of a growing small business.

Over the years, your customer database has been duplicated by various functional areas in the company, and adapted to their departmental needs.

You would like to hire a consultant to consolidate the databases and create one master database which satisfies all departmental needs.

(1) What will you tell your managers to convince them to fully cooperate with the consultant? Be sure to succinctly define the benefits to your managers of a centralized system.

(2) What objections do you think your managers will have to the new system?

(3) How will you overcome their objections? Persuade your managers by overcoming their objections with compelling arguments.