Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
You have been asked to develop an e-commerce business plan for a local company that seeks to offer its products for sale online. The retail company can be your choice of either a hypothetical example or an existing company. The products that it sells online will be procured from various suppliers.
Create your E-Commerce Business Plan with consideration to the following:
Use Word
Title page
Course number and name
Project name
Student name
Date
Table of contents
Use autogenerated table of contents
Maximum of 3 levels deep
Update the fields of the table of contents so that it is up-to-date before submitting your project
Section headings
Create each heading on a new page with to be determined (TBD) as the content, except for sections listed under new content below.
Each week, you will add a section to this E-Commerce Business Plan for your business concept and submit it for grading. Please refer to each Week's Individual Project for details on how best to plan and execute each task. As a preview, each section will contain the following:
executive Summary (Unit 1 Individual Project)
Mission statement
Descriptive new business concept summary
Justification of relevance of new business concept
Role of the Internet in the new business concept
Description of the business model
Description and justification of the stakeholders, including the target market you wish to attract
Consumer Relationship Management (Unit 2 Individual Project)
Description of the general customer touch points (customer interaction)
Description of the customer profile, stressing the psychographics (psychological qualities) of your target market
List of the three or four of the most important image goals that you wish to use to ensure that your target market is successfully attracted to your e-commerce efforts
Internet Branding and Marketing Plan: Strategies for Web Pages (Unit 3 Individual Project)
Market analysis summary
Brand strategy
Customer engagement plan examining your concept's Web pages only
Description of the various technologies that were used
Recency, frequency, monetary (RFM) analysis of customers that will be used to customize promotional marketing campaigns
Description of performance metrics that were used, and the importance of each
Internet Branding and Marketing Plan: Integrated Communications Strategies (Unit 4 Individual Project)
Customer engagement plan examining 2 other communications
Explanation of how the communications represent integrated communications to the consumer
Development of Lasting Customer Relationships (Unit 5 Individual Project)
Strategy for developing a lasting customer relationship
Justification of the strategy for developing a lasting customer relationship
New Content for Week 1
Write an executive summary of 3-4 pages that includes the following:
Mission statement
Descriptive new business concept summary
Justification of relevance of new business concept
Role of the Internet in the new business concept
Description of the business model
Description and justification of the stakeholders, including the target market you wish to attract
Be sure to cite at least 2 sources using APA style.