The three companies to choice from are:

Microsoft just announced they are laying off 80,000 employees; Youtube was purchased by Google in 2006 and didn't turn a profit until 2010; and JC Penney changed CEOs and marketing strategies twice in a short span in the late 2000s. You need to choose one of these companies, research its management style from its inception until now, and answer the questions on it in the assignment. Make sure you reference where you get your information.

Write a five to six (5-6) page paper in which you:
1. Evaluate two (2) key changes in the selected company's management style from the company's inception to the current day. Indicate whether or not you believe the company is properly managed today. Provide support for your position.
2. Explain senior management's role in preparing the organization for its most recent change. Provide evidence of whether the transition was seamless or problematic from a management perspective. Provide support for your rationale.
3. Evaluate management's decision on its use of vendors and spokespersons. Indicate the organizational impact of these decisions.
4. As a manager within the selected company, suggest one (1) innovative idea that could have a positive impact on both the employees and customers of the company. Indicate the approach you will take in implementing the new idea. Provide support for your suggestion.
5. Predict the selected company's ability to adapt to the changing needs of customers and the market environment. Indicate one (1) key change in the management structure that may be beneficial to ensuring such an adaptation to change. Provide support for your prediction.
6. Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:

• Analyze the activities and skills associated with the planning function of management.
• Analyze the activities and skills associated with the organizing function of management.

• Use technology and information resources to research issues in modern management.