1. The integration of video, audio, and text marketing messages into a single marketing experience describes which dimension of e-commerce technology?
15. Removing the "middle man" in a distribution channel is called:
16. Compared to digital markets, traditional markets have:
17. What innovation, developed by Double-Click, replaces clickstream-based pricing of web advertising?
18. According to Dr. Potter, what is a continuing treat to web-based advertising arrangements?
19. Collaborative filtering is a personalization technique used to provide:
20. According to Dr. Potter, what ecommerce business model that had been considered a failure in the past, is being tried again by credit card company MasterCard?
21. The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making incoming delivery arrangements is called:
22. According to Dr. Potter, structured decisions require what two elements?
23. Which types of decisions are more common at lower organizational levels?
24. Estimating the number of goods to reorder falls into which category of decision-making?
25. MIS typically produce:
26. What type of model asks what-if questions repeatedly to determine the impact on outcomes of changes in one or factors?
27. Which of the following is a type of machine learning AI?
28. Computer systems that attempt to emulate the processing patterns of the biological brain best describes:
29. What decision model presented by Dr. Potter considers actors, events, problems, and solutions?
30. According to Dr. Potter, what artificial intelligence approach can effectively support optimization decisions?
31. Which process develops a detailed description of the functions that a new information system must perform?
32. Systems design:
33. In a parallel conversion strategy?
34. Which is the riskiest conversion strategy?
35. The oldest (most traditional) method for building information systems is:
36. Changes in hardware, software, documentation, or data to a new system that is up and running, to correct errors, meet new requirements, or improve processing efficiencies are termed:
37. _____________________ provides tools to automate software development, support structure methodologies, reduce the amount of repetitive work in systems developments, and keep repository of information used in the development process.
38. _______________________ are contacts between end users and system developers intended to limit ________________.
39. What project management tool illustrates the dependency between phases of a project before something else can be completed?
40. According to Dr. Potter, the biggest benefit for managers from hiring consultants with systems development projects is: