The First Assignment

•Select a company's website which has not been taken (Follow the registration process on BREO)

•Start work once your website has been approved for study Note: Popular websites, i.e. Amazon, Ebay, Facebook, Twitter, etc. will not be approved. Note: Website must be in English. The First Assignment task 0

•Critically review the business model of the website including the online value proposition

•Critically evaluate the customer relationship management and use of social media of the company website •Provide suggestions/recommendations for further improvement of the company's digital business strategy A critical appraisal of your chosen website 0 Loading... 0 Registering websites on BREO

•Why? -Website selection is required as a focus for assignments -To give everyone an even chance of doing well by avoiding any possibility of benefiting from prior work on sites

•Aren't all the good websites taken? -How many English language websites are there? -The task is to carry out insightful analysis. It might be easier to do this on an ill conceived website 0 Register your Website (Assessment tab on BREO) List of Registered Websites for Assignment 1 (Assessment tab on BREO) 0 A list of sites that are not available or are pending approval 0 Assessment Criteria The following seven assessment criteria apply (these are weighted equally):

1.Application of business theory to construct appropriate frameworks for discussion

2.Identification of useful concepts and scenarios

3.Evaluation of e-Business model or approaches chosen by selected company

4.Depth and breadth of analysis

5.Clarity and cohesion of findings

6.Quality and justification of recommendations

7.Presentation, style, and adequate referencing 0 What is expected in an assignment? Assessment Criteria explained

• The Assignment Specification has a detailed description of the assignment task -It contains an evaluation grid which will be used for assessment -It benchmarks the level of attainment required against each criterion for a particular grade. 0 What is expected in an assignment? 1. Application of business theory to construct appropriate frameworks

•We expect students to read around the subject to identify business concepts, ideas and frameworks that can be used to structure their analysis and thinking.

•Relevant sources will be textbooks and journals

•This section is a synthesis of ideas - not a catalogue

•This is a very important aspect of your report in that it forms the basis for any empirical evaluations Loading... 0 What is expected in an assignment? 1.Identification of useful concepts and scenarios

•What are the key concepts identified from the literature and why are they relevant?

•Have any scenarios been identified that add explanation and insight into the current and future situation? 2.Evaluation of e-Business approaches chosen by the selected company

•Develop a list of appropriate criteria for evaluation using the literature

•Devise a mechanism for evaluating the site against the criteria

•Compare and contrast the strengths and weaknesses of company sites

•Use this analysis to identify best practice 0 What is expected in an assignment?

4. Depth and breadth of analysis

•Clear and profound examination of the issues

•Use of academic theory to inform analysis

•Insightful comment

•Ability to derive learning from the information

•Evidence of linkage of theory to empirical observations

5. Clarity and cohesion of findings

•Consistency of findings - supported by evidence - academic references and clearly described empirical observations - screen shots might be used to illustrate points to advantage

•Clearly expressed

•An integrated document with a logical flow What is expected in an assignment?

1.Quality and justification of recommendations -Clear logical recommendations -Benefits of the recommendations closely argued -Based on discussion analysis and evaluation developed within the report -(Not plucked out of thin air!) 2.Presentation style and adequate referencing -Well written -Clear logical flow with no gaps -Correctly referenced using the Harvard Scheme 0 0 Plagiarism •JISC Turnitin is phenomenal!

•The database is extremely extensive

•The software's ability to match phrases is awesome

•If you "chunk" or "cut and paste" you will be discovered 

•It is admissible to include direct quotations. These must be clearly indicated with quotation marks and referenced appropriately

•The correct use of Harvard referencing is mandatory in the assignments and the handbook contains a link to a detailed "how to" guide
please first inform to student which website you are going to choose then proceed