Take a technology and place it on the hype cycle. First, describe a technology assuming I know nothing about the technology, include a URL, if necessary, to better discuss the technology. Second, tell me where on the hype cycle the technology fits. Why does your technology fit in the particular place? Continue your discussion with why it doesn't fit elsewhere in the cycle. You can position the technology between two stages if necessary.

Additional Information about hype cycle:
5 Phases:
Phase I - Technology Trigger
Phase II - Peak of Inflated Expectations
Phase III - Trough of Disillusionment
Phase IV - Slope of Enlightenment
Phase V -Plateau of Productivity

Clients use Hype Cycles to get educated about the promise of an emerging technology within the context of their industry and individual appetite for risk.