Assingment 1 SOCIAL MEDIA CRM HISTORY

Using your book and many outside resources, research the history of the use of social media for CRM. Assess how it began (methods used), where it is today and where it is going.

Assingment 2 SOCIAL MEDIA BUSINESS

Accurate data is critical in all areas of business; accounting, marketing et al. Compare and contrast social media data (analytics) to traditional data and research. Using all resources available deliver a two or more page analysis related to the subject.

ASSINGMENT 3 Role and Value of Social Media Marketing

Social Media is becoming integral in the marketing efforts and campaigns of organizations. The benefit and impact can be significant. Compare and contrast SMM to traditional marketing. Assess the statement, "Social Media Marketing can replace traditional marketing." Use examples and references as applicable, and submit a minimum of two pages of content