Scenario:

Holliman Veterinary Hospital has considered advertising on the radio and in newspapers in their community, but now has contacted you about the possibility of developing a better Web presence. HVH is located in an area of about a half million people; there are many other veterinarians, so competition for clients can be fierce. The hospital's current "website" consists of a homepage created on a free template, some random photos, and minimal information such as the address, phone, and email contact.

Part 1: SWOT Analysis Choose just one of the scenarios above.

• Provide an appropriate paper subheading.
• Write an introductory statement to this section before presenting your SWOT analysis. Do not simply say you "chose scenario no. 2" - write as if the reader is unaware of the Assignment instructions.
• Organize your SWOT analysis on the page by either using a table or a bulleted list. Make sure it is clear which answer explains the strengths, which one answers the weaknesses, etc.
• Write in full sentences.
• Provide at least 200 words total.
• Do not use sources for this part of the Assignment; write entirely in your own words.

Part 2: Visual explanations of potential solutions using Visio

First, provide an appropriate paper subheading.

Using the same scenario that you chose for SWOT analysis, prepare one of the following to show the options for what you can do for this client. Prepare this in Visio and embed (not link) in your Word document; instructions are found in the video tutorial at the Assignment page.

Choose one of the following to draw in Visio:

1. Flowchart - A minimum of nine shapes must be included; the flowchart must be created using standard flowcharting shapes, symbols, and methodology.

2. Cause and Effect Fishbone diagram - The reading this week refers to Figure 5.2 in the text; your fishbone diagram should have approximately the same amount of detail as in that example.

Part 3: Research and paraphrasing information

This part is unrelated to the chosen scenario. The textbook introduces STEEPLE, Value Chain Analysis, the Balanced Scorecard, and the Ansoff Matrix. Choose one of these and use either the textbook or another academically suitable source for this part of the Assignment in which you will explain the method:

• Provide an appropriate paper subheading
• Describe the method in your own words; do not quote from your sources.
• Write at least 70 words.
• Write in full sentences.
• Include an in-text citation to identify the source of your information.

Last Page

Include a Reference page with an APA-formatted entry for the source you used in Part 3above.