Question: Task Description: The purpose of Blog 3 is for you to apply what you have learnt about Information Architecture to design/plan a corporate web site.

Complete all of the following tasks using your blog:

Design a web site about something that you like (preferably business or educational in nature). The web site must be of a small to medium size (no less than ten pages). Keep your web site design within scope as you will be required to implement it using the Drupal content management system for the final assignment.

1. Describe exactly who the anticipated audience is, and how the particular characteristics of this audience will affect the design and implementation of your web site. You must be very specific. Outline the target audience's characteristics such as:

a) Gender;

b) Age;

c) Demographics; and

d) Socio-economic background.

2. Construct blueprint diagrams illustrating the structure by which a user will interact with your web site's components. The blueprints must:

a) Include arrows to indicate flow between various sections/pages of the web site;

b) Contain textual descriptions within the diagram to further explain sections/pages of the web site;

c) Contain a legend to describe the notation used in your blueprints;

d) Provide additional modularised blueprints that go into further detail for complex sections of your web site;

e) Provide accompanying textual descriptions of the diagrams showing how the user will interact with your web site;

f) Describe what forms of navigation are being used (e.g., contextual, index terms, site maps, bread crumbs, etc.);

g) Describe what search strategies are being employed; and

h) Describe the site's organisation and what type of browsing the web site supports (e.g., hierarchical, polyhierarchical, etc.).

3. Create a series of medium fidelity wireframes for the main pages of the web site. (Refer to Morville Chapter 12 for how to create wireframes.) The wireframes should include:

a) At least three clearly labelled pages depicting the web site's home page, a content page, and a navigation (or search) page;

b) Labelled placeholders for images; and

c) Highlight and explain the navigation systems.

4. Design a metadata matrix that presents the vocabulary terms and relationships. You need only present accepted and variant terms in an accompanying controlled vocabulary database (there is no need to develop extensive synonym rings or explode the vocabulary to include broader and narrower terms). The L@G course web site provides examples and exemplars from previous students for how to develop a metadata matrix.

Your answer must provide:

a) A metadata matrix showing all labels, content headings, and major search terms;

b) A vocabulary database listing the accepted and variant terms; and

c) A description of how you created your controlled vocabulary (i.e., the sources for discovering and organising the terms). Justify your design choices with references to authoritative sources (minimum 500 words).