QUESTION 1

Briefly answer all following questions-

a) What are the 4 reasons for planning Public Relations programmes?

b) Give details how do Public Relations differ from Advertising?

c) What do you value by the term "Corporate codes of conduct" and explain why they are needed by corporations?

d) Make clear how public opinion is determined and show how do public practitioners use the power of persuasion to influence public opinion for their vast majority of Public Relations programs?

e) Examine ways in which public practitioners are using new trends in media to improve their public image?

f) Illustrate and discuss the importance of "reputation management" to organizations.


QUESTION 2

a) Describe term Public Relations Research.

b) What are real "needs" for conducting Public Relations Research?

c) Explain the various tools and techniques that public relations practitioners ought to consider when designing and carrying out research projects for public relations planning.

QUESTION 3

a) What is news and newsworthiness? Explain the elements that are considered to make newsworthiness.

b) What are 3 main kinds of press event and describe the essential considerations that require to be taken when planning press events.