Question 1: Use Porter's Five-Forces Model to evaluate the competitiveness within the U.S. laptop computer market. Which of the Five-Forces is the strongest and most significant in this market? Why is it the most significant and would it be consistant in other markets? Looking at the industry's competitive forces, what are the industry's key success factors (KSF)? If you were evaluating this market as a new entrant, what moves would the rivals mostly likely make to your entry?

Question 2: Explain how you would conduct an external strategic audit and PESTEL analysis for your firm (or a firm that you are familiar with). As a business leader, explain how you would organize a strategic external information scanning system for your firm. Would it be different for a small company vs. a large company? From the analysis, determine what the weapons of competition that rival companies can use to gain market share.