Push Technology

This week covered the emerging trends and technologies that may affect businesses as well as consumers. The increase in physiological interaction is another trend that may change how businesses and consumers exchange information. You also examined the emergence of new innovations and trends that are likely to increase portability and mobility. Consider how businesses traditionally obtained information regarding customer needs and the new opportunities that may be created with the emergence of new technologies.

For this Discussion, consider the following:

In a push technology environment, businesses and organizations will come to you with information, services, and product offerings based on your profile. How is a push technology environment different from mass mailings and spam?

Post a 150- to 200-word explanation of how a push technology environment is different from mass mailings and spam. Compare the advantages and disadvantages of using push technology with the advantages and disadvantages of using mass mailings and spams. Be specific and provide examples.

Be sure to support your work with specific citations from the Learning Resources and any additional sources.

Required Readings

Haag, S., & Cummings, M. (2013). Management information systems for the information age (9th ed.). New York, NY: McGraw-Hill Irwin.
. Chapter 9, "Emerging Trends and Technologies: Business, People, and Technology Tomorrow" (pp. 256-285)