Problem:

What are the three (3) most important measurements that should be included in a Web analytics report? Describe and defend your reasoning. How would you take into consideration the strengths and weaknesses of a dashboard when providing recommendations to your company/organization (or potential employer) on what KPI's should be included in a digital analytics strategy? How would you differentiate between micro and macro conversions as they relate to developing an outcome-driven strategy? In five (5) to seven (7) sentences, what are the core differences between owned, earned, and paid-channel metrics? In creating a digital analytics template, what five (5) to seven (7) measurements would you include in a dashboard? The dashboard should be one that makes the most sense for your industry/business/firm/executive team (You need to address only one of these areas, not all of them.)

Additional Information:

This question is from Computer Science and it explains about web analytics report. The question is about giving description and defending the reason for considering the strengths as well as weaknesses for digital analytics strategy. This has been stated in the solution comprehensively.

Total Word Limit: 990 Words