1. Please discussion at lease 150 words. The Oracle Corporation is an multinational computer technology corporation that specializes in developing and marketing hardware systems and enterprise software products. Oracle main focus is on database management systems. The company is the third largest software revenue, after Microsoft and IBM. Oracle is best know for its Orcale Database, but has built database development systems like, enterprise resource planning (ERP), customer relationship management software (CRM) and the supply chain management (SCM) software. Oracles vise president of product management of BI states "Organizations are under pressure to maintain, if not improve, performance while enacting broad cost-cutting measures.

Oracle Business Intelligence Applications deliver insight into workforce, procurement and pricing performance to help organizations take decisive actions to improve their execution enterprise wide." (Oracle Press Release 2009)
From the information that I found about Oracle it seem that they are backing up what they say and investing a ton of research into the BI. Oracle created a new BI applicaction 7.9.6 that delivers new capabilities and content in Oracle Human Resource Analytics ( for human Resources), Oracle Procurement and Spend Analytics to help purchasing and sourcing organization identify, and more. Oracle BI Applications also touches base with
· Financials
· Supply Chain
· Order Management
· Sales, Service
· Marketing
· Project
· Loyalty and Contact Center Telephony
· And a range of specialized industry analytics



Oracle is definitely moving up the food chain with a Variety of different application and new technologies to enhance performance while cutting cost. IBM is dominating the mainframe relational-database market with its DB2 and SQL/DS database products but didn't hit the open market due to relational database on UNIX and Windows operating systems. Which left a back door open for Oracle to dominate mid-range and microcomputers. Oracle was ahead of all companies until Microsoft came out SQL Server. The problem with SQL is that it only runs on windows. Today Oracle competes for new database licenses on UNIX, Linux, and Windows operating systems Oracle provides a complete and integrated system for managing and optimizing enterprise-wide performance.

2. Please discussion at lease 150 words. Business intelligence is vital for a business' success in today's economy. BIs offer the applications and technologies that all companies to handle their many necessary decisions efficiently and effectively by giving accurate data regarding the past and current. BIs are the tools used that allow systems to crunch numbers and analyze different numbers in order to find out specific points of a company's financial status or even to keep track of inventory of products.
Oracle allows companies of every size to have full ability to manage and run their business successfully through technology. It has functions for almost every different aspect of running a business within a single system.

Oracle is not only a system that can assist in setting a bright future for industries by recommending new insights into different actions of the company and will explain the best routes to take in order to have the best affects on the company and what will benefit it the most. This BI is full of useful tools to better companies a numerous different areas that may need improvement. It can majorly impact how the company handles specific challenges by providing quick and efficient solutions. This BI offers a vast majority of tools to cover all the needs of success, having up-to-date databases, high-speed operating systems, consulting, grid computing, mobile access, etc. Oracle offers services for all different types of needs to fit different peoples' lifestyles around the world such as dashboards that allow quick access to a mass amount of data and reports. This system can be vital to the decision making process for many different situations the company may encounter.

I believe that BIs will change the future of many companies. Oracle is just one example of how a company can get a step ahead of many other businesses. This BI allows companies to search all the different aspects of their businesses from money to sales to employees. This system can keep an industry on point and know what really happening quickly and efficiently through accurate information and data is provided easily. Technology of BIs is increasingly becoming better and more successful over the years. By having the access to databases, numerous applications, and the many different types of support offered by Oracle, there is no reason a business should not be on a pathway to success. They are being offered all the tools in order to have the data and knowledge they need to know about their companies just by having access to a BI system that fits their company. BIs will not only be more cost efficient for companies and their products and power usage, but also on the manpower that had been pulling together all the data. No more will numerous employees have to crunch numbers time after time again until correct, it will majorly impact the accurateness and time that had in the past been wasted. BIs are the future of businesses, they offer solution to many of the problems that may be challenging a company now and will prevent future challenges later.