(Answered) In the case discussing starbucks coffee companys expansion

Engineering

In the case discussing Starbuck's Coffee Company's expansion in China, all of the following are true, except:

Starbuck's positioned its stores and products in the premium category and charged higher prices The company aimed to gain market share primarily from local competitors serving the tea market Starbuckâs followed an adaptation approach with some of its products to match local taste preferences Its mandarin language name had positive connotation in the minds of customers

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