In December 2005, the FCC pushed to have Cable Companies introduce single station pricing. That is, cable companies would be required to charge by the channel rather than as part of the traditional "package" format". Many of the cable companies have actively protested this suggestion. Why would the FCC be interested in pushing this proposal as a consumer advocate while cable companies protest as profit maximizers. Use an example of a large family with young children who focus on the Nickelodeon and Disney Channels and a childless family that watches only Lifetime and CNN.