How do customer relationship management systems help firms, Ask an Expert

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How do customer relationship management systems help firms achieve customer intimacy?

• Define customer relationship management and explain why customer relationships are so important today.

• Describe how partner relationship management (PRM) and employee relationship management (ERM) are related to customer relationship management (CRM).

• Describe the tools and capabilities of customer relationship management software for sales, marketing, and customer service.

• Distinguish between operational and analytical CRM.

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Computer Engineering, Engineering

Category:- Computer Engineering
Reference No.:- M92207677

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