Discuss with your class the key factors for future competitive success. List the common types of key success factors and answer the following questions: 

• On what basis do buyers of the industry's product choose between the competing brands of sellers? What product attributes are crucial? 
• What resources and competitive capabilities does a company need to have to be competitively successful? 
• What shortcomings are almost certain to put a company at a significant competitive disadvantage?

This answer only needs to be a half a page as this is a discussion question