Discuss the following key challenges faced by a business wanting to convert its business processes from the traditional form to e-commerce processes: a) defining an effective e-commerce model and strategy, b) dealing with consumer privacy concerns, and c) overcoming consumers' lack of trust. Use examples from a specific company (companies) to support your points.

Be sure to use in-text citations to cite and reference your research and the URL of the companies you chose for your research using proper APA format. Remember to list all your references