Chapter three and four defines demographics as the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. Take a look at the different population groups listed in the textbook and answer the following:

What population group are you part of? Do you believe your population group was accurately defined? Why?

Select one family member and determine their population group. Do you believe they fit their population group? Why?

How can a company gain competitive advantage through differentiation? Describe an example of a company that illustrates each type of differentiation discussed in the chapter.

Respond to a minimum of two classmate posts.