Case Study: AFRICAN PRODUCERS IN THE CUT FLOWER AND FOLIAGE TRADE

Analysis/Responses to Questions (2-3 pages): ANSWER THE  4 QUESTIONS  completely using the information in the case and information in the various chapters in the textbook. These are not short-answer questions! Include historical/current/comparative information provided in the case, analysis of key elements or factors affecting the issue, etc.

Conclusion (3-4 paragraphs): A brief summary of the situation and why you responded the way you did, what they could have done differently, how they can avoid the problems in the future, what is the future outlook of the company/situation, etc

Works Cited.

1. One of the challenges for African flower and foliage producers is the need to ensure that the products reach the final consumers in good quality. Must they then produce and market their own products that are more tolerant to the stresses of long shipping or continue to produce traditional European flowers which are difficult and expensive to transport?

2. What types of upgrading can producers in Africa conveniently adopt to ensure increased recognition and participation in the floriculture chain?

3. How much value does the agent or distributor add to a bouquet of flowers or bunch of roses from Africa before it reaches the final consumers? How can this be accurately calculated to ensure fair prices to the men and women who work on flower farms in Africa?

4. Knowing that flower production depends on availability of water, how long can the water bodies in Africa continue to feed flower production and still have enough for human consumption and, importantly, remain unpolluted?