Assignment: Project Part One - Advertising Campaign

Successful marketers know marketing communications strategies must be attuned to their end customers and to the media channels through which they reach those customers. It is in this spirit that the GB531 Advertising course includes a two-part Assignment for you to learn how advertising campaigns are created.

General Directions (applies to Unit 4 Project Part One and Unit 6 Project Part Two)

• Part One of this Assignment is due in Unit 4. In Unit 6, you will submit the entire Assignment in one document, including the content from your Unit 4 document plus the Unit 6 requirements.
• There is no Course Documents template provided for this Assignment nor is APA formatting required. You may use either Microsoft Word or Microsoft PowerPoint® for the Unit 4 and Unit 6 Assignments but remember, all content must be in one document when submitted in Unit 6. If you choose to use PowerPoint, place the main summary words on slides, include visuals on main slides and put explanatory words for each slide in the speaker's notes section. Include a title page/title slide. Include a references page/references slide if you apply and cite references within your document.
• Although there is no requirement for you to apply and cite references for this Assignment, if you do, include a References page/slide and use APA formatting for the in-text reference citation parentheses (if using PowerPoint, put this information in the speaker's notes section).
• Chapter 22 of your textbook addresses creating a complete advertising campaign. Use the index in your textbook to locate additional supportive directions and information. Conducting additional research on how to prepare an advertising campaign is recommended.
• Use third person perspective (no use of first or second person pronouns such as "I" or "you").
• It is fine for you to make assumptions (after all, we have no marketing research budget) but be sure to justify your reasoning.