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Answer four of the following questions.

In responding to these questions, take the time and spend the energy to formulate a CLEAR and CONCISE message FOCUSED on the point of the question. Although verbosity seldom, if ever, demonstrates knowledge, be certain that your responses are complete and represent CRITICAL THINKING. Also note that there are questions within the questions. Your purpose in this examination is to provide evidence of your acquired knowledge in this subject. To "bound the problem", your responses to each question is limited to a maximum of 200 words. Some may believe the limit of 200 words to be most difficult, but the ability to communicate in short succinct terms could be vital to your career success. This is to be an individual effort. Send your response to me via e-mail, not later than July 16, 2006 at Midnight, EDT. Each question is weighted equally at 25 points for a total of 100 points.

Briefly describe the processes that are necessary for an organization to have a mass-customization capability. How does it relate to "micro marketing"? Explain the process known as General Electric Direct.

Discuss the processes an organization would use to develop, design and implement an Information System (IS), or to change an existing IS, to effect improvements in operations. What is the role of the Chief Information Officer?

3. Explain how Information Systems can be used by organizations to achieve strategic advantage. What must an organization do to sustain competitive advantage? What is the role of "Process Re-engineering?

4. The key to effective problem solving is learning how to ask questions. You must know what questions to ask and in what sequence to ask them. In that regard, there are two approaches to questioning for problem solving using information systems. Discuss the two approaches.

5. Discuss the manner in which people frequently misuse the terms computer and information system.

6. Discuss the comparison of the functioning of a computer based information system to the functioning of the human brain. In other words, what are the similarities and differences in the functioning of both?

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