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A small boutique chooses to stock sizeable artwork and sculpture, which consumes a lot of floor and wall space in an already cramped store. The owners turned down candle makers and a specialty stationery company-both of which are compact-in order to stock the artwork and sculpture. The consequences in cash flow following from the rejection of the candles and stationery is called a(n) ________.

  • overhead cost
  • opportunity cost
  • sunk cost
  • direct cost

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