1. What went wrong, what was ethnocentric about this conclusion?

2. What could prevent the situation from happening?

3. Who has the responsibility for preparing employees for global business dealings? Why?

The response should be 250 to 350 words in length and include two academic sources that are properly cited.

Scenario:

"A U.S. fertilizer manufacture headquartered in Minneapolis decided to venture into the vast potential of third world markets. The company sent a team of agricultural researches into an East African country to test soils, weather and topographical conditions to develop locally effective fertilizers. Once the research and manufacturing of these fertilizers products had been completed, one of the initial marketing strategies was to distribute free of charge, 100lb bags to selected rural areas. It was believed that those using the free fertilizer would be so impressed with the dramatic increase in crop productivity that they would spread the word to their friends, relatives and neighbors. Teams of salespeople went from hut to hut in those areas, offering each male head of household a free bag of fertilizer along with an explanation of its capacity to increase crop output. Although the men were very polite, they ALL turned down the offer of free fertilizer. The marketing staff concluded that these local people were either uninterested in helping themselves grow more food and eat better, or so ignorant that they couldn't understand the benefits of the new product"